How to Create Evergreen Content as a Fashion Blogger

January 15, 2018

If you have stumbled on this post via Pinterest and are looking for my how to wear ankle boots post, click HERE. Somehow the wrong image has gotten linked to this post. Thank you!

This blog post is part two in a series I started about growing your pageviews via Pinterest. You can find my first post here. Today I’ll be talking about how to create evergreen content as a fashion blogger. Evergreen content is content that is essentially timeless. It will always be relevant. As bloggers this is what we always want to create so that our posts are useful now and years from now. This is the best way to ensure the most views!

detailed blog post describing how to create evergreen content for a fashion blog, tips on how to turn your content into evergreen content to increase pageviews

How To Create Evergreen Content as a Fashion Blogger

When I first started thinking about creating evergreen content as a fashion blogger it was very daunting to me. I felt like all I did was post outfits. How could I make posts that last in a industry where trends are the way to stay relevant? It sounded like a lot of work, but it turns out it is easier than I thought… sort of. I used my current content mixed with older content, added tips and text overlay images, and va-la! These posts always take me longer, but the pay off is worth it. Here are some examples:

Example #1 – Turn an Outfit Post into a How-To Series When You Style Something Again

I had a regular outfit post with yet another way I styled my gray jeans. I could have just posted the outfit as-is like I normally do. Instead, I rounded up the last 5 times I had worn them, linked them all, and created a text overlay pin. I called the post “6 Ways to Wear Gray Jeans.” Now, who knows if gray jeans will be around or popular in 10 years, but this post is much more interesting and long lasting that what would have just been a run of the mill outfit post that I was struggling to come up with a title for.

Example #2 – Turn an Outfit Post into a Helpful Tip

Everyone loves cardigans in the fall and winter, right? I had a regular post with a cardigan, and at the suggestion of a reader, made the post “How to Wear an Oversized Cardigan Without Looking Frumpy.” I added tips and pictures from other old posts where I was also wearing cardigans for examples.

Example #3 – Use Your Knowledge to Write on Something that Resonates with Everyone

As a lover of fashion, you are uniquely qualified to offer helpful advice on specific tops that others may struggle with. Think about something people search for often that you can help with, and write about it! I had considered writing a post about how to style ankle boots for a while, so when I decided to work on my Pinterest strategy this was the first thing that came to mind. To date How to Wear Ankle Boots with Jeans is my most popular post ever. It required the creation of no new content either. That is the nice part about some of these posts. While the writing and compilation took a while, I didn’t need any new photos. I used all old photos and as a bonus got to link to old posts too. Other similar examples are my posts “How to Create a Wardrobe that Lasts” and “What to Wear for Family Pictures.

Example #4 – Think Outside Your Exact Domain

I’m not a beauty blogger by any means, but I often get asked about my hair. At the beginning of last year, I wrote a post about how I curl my hair. Before I started this Pinterest plan I did all the things I have mentioned above (created evergreen content, made a text overlay, etc). The post was one of my top this year! I also recently did a LipSense review. This blog post is also an example. While these posts won’t ever be a regular content area for me, if there is something that is working in your life and would be beneficial – write about it!

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  • Reply Jalisa January 16, 2018 at 1:53 pm

    I’m loving these blogger posts you’ve been sharing lately, they’re so helpful and insightful. I’ll definitely be considering them when creating content. Thanks so much and I hope you’re having a great week so far!




  • Reply Kelsey Bang January 16, 2018 at 11:44 am

    amy you are awesome! great tips for timeless content! you rock!

  • Reply Ashley January 16, 2018 at 11:28 am

    Great tips.. Enjoyed this post!!

    Sincerely Miss Ash

  • Reply January 16, 2018 at 10:45 am

    Great tips! I always try to think of how to’s, but I will definitely try the rest of your tips too! I also took note of your post about pinterest and used it in my latest recipe-post!

    Marije |

  • Reply Violette January 16, 2018 at 10:23 am

    I love these posts! It’s so helpful and many great tips! Creating Evergreen content looks so obvious but I wouldn’t think about this actually… Thank you so much for sharing!

  • Reply Britney Crawley January 16, 2018 at 10:19 am

    Great ideas, Amy Ann! Instagram can be such a tricky beast and I like your idea of focusing more on Pinterest. I used to be better about Pinterest and I need to get back into the habit of using it smarter. Thanks for these ideas – so helpful as I plan 2018 content.

  • Reply Coco Cami January 16, 2018 at 10:17 am

    I loved this post, thanks so much for sharing! Great ideas for when I am lacking inspiration 🙂

    Camille xo

  • Reply Whitney January 16, 2018 at 9:38 am

    This is so great and perfect for extending your brand on Pinterst! And your hair tutorial is pinned and reference back to by me all the time!

    Whitney & Blaire
    Peaches In A Pod

  • Reply Ashley White January 16, 2018 at 9:36 am

    I struggle with this- I’m like, “Yo, I’m wearing a dumb jacket- COME SEE.” Which isn’t exactly evergreen. But you’ve really boiled it down to make it easier to do! Love this, babe!

    Le Stylo Rouge

  • Reply hena tayeb January 16, 2018 at 8:48 am

    Great tips..

  • Reply Shauna C January 16, 2018 at 8:11 am

    Love these tips, you’re so good about creating this content on your blog!


  • Reply Gold Coast Girl January 16, 2018 at 8:10 am

    Love this post and this new series you are doing! Keep it coming. So helpful 🙂

  • Reply BarBara Sara January 16, 2018 at 7:05 am

    I love this post! 😉

  • Reply Ruth from My Little Nest January 16, 2018 at 12:10 am

    Love the tips! I so agree that having a how to post makes it much more readable and clickable on pinterest!

  • Reply The Fashion Folks January 15, 2018 at 4:55 pm

    These are great tips on how to make the most out of your content. Love these ideas and so many great posts you’ve done Amy! Have a lovely week! Xx

  • Reply Carly January 15, 2018 at 12:54 pm

    You’ve done so good with creating evergreen content on your blog! I remember us talking about it several months ago when you were struggling. You should be proud of the work you’ve done! I’m sure you will continue to see you blog grow due to the evergreen content additions. I would also add that posting less often but with richer content can be helpful to fashion bloggers.

    Have a wonderful week!
    Carly at A Modern Mom Blog

  • Reply Lady B January 15, 2018 at 12:40 pm

    This was very well written hon! In our saturated market, one really has to think outside the box to give value to readers and your examples of evergreen posts are the gift that keep on giving! Have a good week ahead ( :

  • Reply Alina Gavrilov January 15, 2018 at 12:15 pm

    LOVE your tips babe!!! Definitely have to start doing that ???

  • Reply Bag at You January 15, 2018 at 12:08 pm

    Great tips babe!! Love your styling! Xx Susanne –

  • Reply Laura January 15, 2018 at 11:52 am

    Great tips! I love reading and writing posts like these(when I have time that is)!

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