At the end of October 2017 I saw a post on Facebook where a blogger asked other bloggers what their main streams of traffic were. I was surprised to see almost every response contained Pinterest as their number one referral source since this was not the case for me. Facebook and Instagram were a close second and third. It was then that I decided something needed to change. My pageviews were not where I wanted them to be to say the least.
I don’t know where you are in your blogging journey. 2,000 pageviews may be a drop in the bucket for you, but for me this has been huge. If I can grow my traffic by 24,000/year I will be thrilled! I’m only two months in too, so I hope this will only continue to increase as the months go on!
How I Increased My Pageviews by 2,000+ Per Month with Pinterest
- I took a Pinterest webinar – The first thing I did was sign up for a webinar to help me learn. This was really the foundation for what came next. From this class I learned that Pinterest should be viewed as a search engine like Google instead of a social media platform. This really changed the way I viewed it. If you think about it, people go to Pinterest to search for specific things. More often than not save them to refer back to in the future. As content creators, we need to create content with this behavior in mind.
- I changed my content to contain more evergreen content – With what I learned from the class, I subtlety changed my content. Evergreen content is content that is always relevant even years later. My focus shifted to thinking “What can I create that people will find helpful and want to save long term thus making it more useful and more pinable?” I found this very challenging, especially in the beginning, as a fashion blogger.
- I created images with text overlay – For posts that I worked on creating evergreen content, I created a dedicated picture with text overlay specifically for Pinterest. Having a photo that essentially shows what the post is about so that pinners know without having to see the post is key.
- I started using a Pinterest scheduling system – Besides changing my own content, to have success on Pinterest you must be an active pinner. This means not just pinning your own things. My goal is to pin 15-20 things per/day using the system and just sit down once a week or so and pin a ton of things. It pins for you at optimal times. I still have a lot to learn in this area, and I hope to grow here. For my scheduling system, I use Tailwind. However, I am thinking about switching to Boardbooster as I hear better things about its versatility.
- I promoted pins that I thought had long term potential – I paid to promote a couple posts that I worked on to create evergreen content. Having never done this, I wasn’t sure the pay off, but it worked very well for me. Pinterest seems less polluted by having to pay for your content to be seen than Facebook and Instagram to me, so when I did pay it seemed to work better. That’s just my take.
If this is helpful for you, I’d love for you to pin it. Grin. If you’re interested, I would be happy to do a second post in this series about how to create evergreen content as a fashion blogger. Leave me a comment!
UPDATE: I have posted a second blog about how to create evergreen content as a fashion blogger here.
Thanks for the tips xx
I’m really enjoying this series Amy Ann! Thanks for sharing your tips! I’ve been curious about board booster too.
Heidi || Wishes & Reality
Congrats! That’s a great start. Thank you for all the tips!
StyleSprinter Blog by Katya Bychkova
Great post Amy Ann! I started making changes to Pinterest last year too and have seen tons of growth from it! I would love to see a post on evergreen content because I struggle with that for the fashion side of things!
More to Mrs. E
These are really awesome tips dear! Yes, Pinterest scheduling system is super convenient.
Jessica | notjessfashion.com
Great tips! I’ve previously used Tailwind and BoardBooster but really love Tailwind more. I’ve noticed a larger following and more views!
I recently discovered Tailwind to.. but I’ve yet to blow my blog up by 2000 views per month!! I can’t wait to see that happen.. do you have Pinterest group boards that you’d recommend??
Jessica || Cubicle Chic
These are great tips! I think 2000 is a big number given that you just strated utilizing Pinterest. Thank you for sharing!
I think I really need to use Pinterest to grow my blog this year, thanks for the tips!
Pose & Repeat
Thank you for your tips, Amy! I found them so useful!
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