How I Increased My Pageviews by 2,000+ Per Month with Pinterest

January 8, 2018

At the end of October 2017 I saw a post on Facebook where a blogger asked other bloggers what their main streams of traffic were. I was surprised to see almost every response contained Pinterest as their number one referral source since this was not the case for me. Facebook and Instagram were a close second and third. It was then that I decided something needed to change. My pageviews were not where I wanted them to be to say the least.

I don’t know where you are in your blogging journey. 2,000 pageviews may be a drop in the bucket for you, but for me this has been huge. If I can grow my traffic by 24,000/year I will be thrilled! I’m only two months in too, so I hope this will only continue to increase as the months go on!

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How I Increased My Pageviews by 2,000+ Per Month with Pinterest

  1. I took a Pinterest webinar – The first thing I did was sign up for a webinar to help me learn. This was really the foundation for what came next. From this class I learned that Pinterest should be viewed as a search engine like Google instead of a social media platform. This really changed the way I viewed it. If you think about it, people go to Pinterest to search for specific things. More often than not save them to refer back to in the future. As content creators, we need to create content with this behavior in mind.
  2. I changed my content to contain more evergreen content – With what I learned from the class, I subtlety changed my content. Evergreen content is content that is always relevant even years later. My focus shifted to thinking “What can I create that people will find helpful and want to save long term thus making it more useful and more pinable?” I found this very challenging, especially in the beginning, as a fashion blogger.
  3. I created images with text overlay – For posts that I worked on creating evergreen content, I created a dedicated picture with text overlay specifically for Pinterest. Having a photo that essentially shows what the post is about so that pinners know without having to see the post is key.
  4. I started using a Pinterest scheduling system – Besides changing my own content, to have success on Pinterest you must be an active pinner. This means not just pinning your own things. My goal is to pin 15-20 things per/day using the system and just sit down once a week or so and pin a ton of things. It pins for you at optimal times. I still have a lot to learn in this area, and I hope to grow here. For my scheduling system, I use Tailwind. However, I am thinking about switching to Boardbooster as I hear better things about its versatility.
  5. I promoted pins that I thought had long term potential – I paid to promote a couple posts that I worked on to create evergreen content. Having never done this, I wasn’t sure the pay off, but it worked very well for me. Pinterest seems less polluted by having to pay for your content to be seen than Facebook and Instagram to me, so when I did pay it seemed to work better. That’s just my take.

If this is helpful for you, I’d love for you to pin it. Grin. If you’re interested, I would be happy to do a second post in this series about how to create evergreen content as a fashion blogger. Leave me a comment!

UPDATE: I have posted a second blog about how to create evergreen content as a fashion blogger here.

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  • Reply Ruth from My Little Nest January 8, 2018 at 3:16 pm

    I love these tips! I am really wanting to make a dent in blogging and page views and I have heard so many amazing things about Pinterest, mainly because it’s not a FB/Insta relationship where your post never gets seen anymore. Thanks for touching on this because it’s motivated me to really get it done!

  • Reply Elegant Duchess January 8, 2018 at 2:59 pm

    great tips. I have to say that Pinterest doesn’t work for me but I have seen lots of bloggers claiming how they have increased their traffic via this platform. I do / have done everything you mentioned except paid promotions, I should give it a go. thank you for sharing xx

  • Reply January 8, 2018 at 2:47 pm

    Great post, thanks for sharing your tips! I love using pinterest and will definitely keep these tips in mind for the future!

    Marije |

  • Reply Bag at You January 8, 2018 at 2:38 pm

    Ohhh thanks for the tips babe!!!! Big Xx Susanne –

  • Reply Girl Meets Gold January 8, 2018 at 2:37 pm

    This is so great! I too have been trying to focus on Pinterest more and have been using Tailwind, which I actually find so fun and addicting. Will have to look into Boardbooster. Congrats on the 2000+ pageviews—that’s amazing!
    x, Tyler

  • Reply Mary-Katherine Minnis January 8, 2018 at 2:13 pm

    This post is so helpful! Growing my pageviews is one of my goals this year as I hope to get on a more consistent schedule with blogging and like you, Pinterest has never been my main driver. I feel like it would be wonderful if it was though, because in so many ways it does the work for you rather than having to constantly share!

    I am going to look into Tailwind and Boardbooster, I have never heard of the latter!

    xo Mary-Katherine

  • Reply Kathryn January 8, 2018 at 2:06 pm

    I’ve heard Pinterest can be a huge referral source, so it’s super interesting to hear the actual stats from once you started using it with that in mind. These are great tips, Amy! I’d love to see another post in this series for sure.

    Kathryn •

  • Reply Liz H. January 8, 2018 at 2:05 pm

    Thanks for sharing these tips! I’m currently working on my Pinterest and this is super helpful!


  • Reply Carrie @ Curly Crafty Mom January 8, 2018 at 1:06 pm

    Pinterest is something I really need to work on! I have found that the more I pin, the more traffic I get back. I have been looking at Tailwind, but I’ll also look into BB. It is so exciting when a particular pin goes viral!


  • Reply Carly January 8, 2018 at 12:27 pm

    So glad to hear you’re having a good experience with Pinterest! I absolutely love Pinterest. It’s where 90% of my traffic comes from and how my blog went viral after just 6 months. I would highly encourage you to look into BB more. I’ve found it to be way better than Tailwind.

    Carly at A Modern Mom Blog

  • Reply Threads for Thomas January 8, 2018 at 10:26 am

    One of my goals this year is to up my Pinterest game. It’s one of my favorite platforms, and this is such a helpful post

  • Reply Jodie Filogomo January 8, 2018 at 10:13 am

    Gosh…this is so helpful, Amy!!
    It’s been so hard to concentrate on all of the social media sites—eeek!!

  • Reply Federica Di Nardo January 8, 2018 at 10:08 am

    Super useful!


  • Reply Ashley White January 8, 2018 at 9:38 am

    I definitely need to up my Pinterest game- great tips, babe!

    Le Stylo Rouge

  • Reply Lily Ayala January 8, 2018 at 9:28 am

    I hope to work on my Pinterest game a lot more this year. I will have to check out this webinar, for sure.
    I currently use Tailwind and I love it! Thanks for sharing your tips, Amy!

  • Reply Lydia May January 8, 2018 at 9:09 am

    Such helpful tips, I never thought about using Pinterest!


  • Reply The Glossychic January 8, 2018 at 9:06 am

    I started being really active on pinterest to help promote my blog like a month ago. I havent really started seeing any progress but I’m not giving up. I know it will take time.
    The Glossychic

  • Reply Karly @ Miss in the Midwest January 8, 2018 at 9:05 am

    Great tips! Sounds like that webinar is worth taking.

  • Reply Vale January 8, 2018 at 9:03 am

    Great tips, Pinterest is such an amazing social and I should use it better, too. Kisses

    Fashion and Cookies – fashion & beauty blog

  • Reply Gold Coast Girl January 8, 2018 at 9:00 am

    This is such a helpful post! When I find some time, I am going to check out that webinar. Thanks so much for the tips!

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