This blog post is part two in a series I started about growing your pageviews via Pinterest. You can find my first post here. Today I’ll be talking about how to create evergreen content as a fashion blogger. Evergreen content is content that is essentially timeless. It will always be relevant. As bloggers this is what we always want to create so that our posts are useful now and years from now. This is the best way to ensure the most views!
How To Create Evergreen Content as a Fashion Blogger
When I first started thinking about creating evergreen content as a fashion blogger it was very daunting to me. I felt like all I did was post outfits. How could I make posts that last in a industry where trends are the way to stay relevant? It sounded like a lot of work, but it turns out it is easier than I thought… sort of. I used my current content mixed with older content, added tips and text overlay images, and va-la! These posts always take me longer, but the pay off is worth it. Here are some examples:
Example #1 – Turn an Outfit Post into a How-To Series When You Style Something Again
I had a regular outfit post with yet another way I styled my gray jeans. I could have just posted the outfit as-is like I normally do. Instead, I rounded up the last 5 times I had worn them, linked them all, and created a text overlay pin. I called the post “6 Ways to Wear Gray Jeans.” Now, who knows if gray jeans will be around or popular in 10 years, but this post is much more interesting and long lasting that what would have just been a run of the mill outfit post that I was struggling to come up with a title for.
Example #2 – Turn an Outfit Post into a Helpful Tip
Everyone loves cardigans in the fall and winter, right? I had a regular post with a cardigan, and at the suggestion of a reader, made the post “How to Wear an Oversized Cardigan Without Looking Frumpy.” I added tips and pictures from other old posts where I was also wearing cardigans for examples.
Example #3 – Use Your Knowledge to Write on Something that Resonates with Everyone
As a lover of fashion, you are uniquely qualified to offer helpful advice on specific tops that others may struggle with. Think about something people search for often that you can help with, and write about it! I had considered writing a post about how to style ankle boots for a while, so when I decided to work on my Pinterest strategy this was the first thing that came to mind. To date How to Wear Ankle Boots with Jeans is my most popular post ever. It required the creation of no new content either. That is the nice part about some of these posts. While the writing and compilation took a while, I didn’t need any new photos. I used all old photos and as a bonus got to link to old posts too. Other similar examples are my posts “How to Create a Wardrobe that Lasts” and “What to Wear for Family Pictures.”
Example #4 – Think Outside Your Exact Domain
I’m not a beauty blogger by any means, but I often get asked about my hair. At the beginning of last year, I wrote a post about how I curl my hair. Before I started this Pinterest plan I did all the things I have mentioned above (created evergreen content, made a text overlay, etc). The post was one of my top this year! I also recently did a LipSense review. This blog post is also an example. While these posts won’t ever be a regular content area for me, if there is something that is working in your life and would be beneficial – write about it!