How I Increased My Pageviews by 2,000+ Per Month with Pinterest

January 8, 2018

At the end of October 2017 I saw a post on Facebook where a blogger asked other bloggers what their main streams of traffic were. I was surprised to see almost every response contained Pinterest as their number one referral source since this was not the case for me. Facebook and Instagram were a close second and third. It was then that I decided something needed to change. My pageviews were not where I wanted them to be to say the least.

I don’t know where you are in your blogging journey. 2,000 pageviews may be a drop in the bucket for you, but for me this has been huge. If I can grow my traffic by 24,000/year I will be thrilled! I’m only two months in too, so I hope this will only continue to increase as the months go on!

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How I Increased My Pageviews by 2,000+ Per Month with Pinterest

  1. I took a Pinterest webinar – The first thing I did was sign up for a webinar to help me learn. This was really the foundation for what came next. From this class I learned that Pinterest should be viewed as a search engine like Google instead of a social media platform. This really changed the way I viewed it. If you think about it, people go to Pinterest to search for specific things. More often than not save them to refer back to in the future. As content creators, we need to create content with this behavior in mind.
  2. I changed my content to contain more evergreen content – With what I learned from the class, I subtlety changed my content. Evergreen content is content that is always relevant even years later. My focus shifted to thinking “What can I create that people will find helpful and want to save long term thus making it more useful and more pinable?” I found this very challenging, especially in the beginning, as a fashion blogger.
  3. I created images with text overlay – For posts that I worked on creating evergreen content, I created a dedicated picture with text overlay specifically for Pinterest. Having a photo that essentially shows what the post is about so that pinners know without having to see the post is key.
  4. I started using a Pinterest scheduling system – Besides changing my own content, to have success on Pinterest you must be an active pinner. This means not just pinning your own things. My goal is to pin 15-20 things per/day using the system and just sit down once a week or so and pin a ton of things. It pins for you at optimal times. I still have a lot to learn in this area, and I hope to grow here. For my scheduling system, I use Tailwind. However, I am thinking about switching to Boardbooster as I hear better things about its versatility.
  5. I promoted pins that I thought had long term potential – I paid to promote a couple posts that I worked on to create evergreen content. Having never done this, I wasn’t sure the pay off, but it worked very well for me. Pinterest seems less polluted by having to pay for your content to be seen than Facebook and Instagram to me, so when I did pay it seemed to work better. That’s just my take.

If this is helpful for you, I’d love for you to pin it. Grin. If you’re interested, I would be happy to do a second post in this series about how to create evergreen content as a fashion blogger. Leave me a comment!

UPDATE: I have posted a second blog about how to create evergreen content as a fashion blogger here.

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70 Comments

  • Reply Elise Ward Joyce January 9, 2018 at 3:29 pm

    These are awesome tips Amy!
    Great post,

    xx, Elise
    http://www.sparkleandslippers.blogspot.com

  • Reply Zinny January 9, 2018 at 2:58 pm

    Thanks for sharing these tips. Glad it worked for you!

    http://www.zinnyfactor.com

  • Reply Nina January 9, 2018 at 12:17 pm

    Thanks for sharing these useful tips ! I’m glad it’s working well for you!

    Nina
    xox
    http://www.thecrispylipstick.com

  • Reply Angie Wilson January 9, 2018 at 11:16 am

    Wow! That’s fantastic. Thanks for sharing!
    Angie
    http://www.thefashionfuse.com/

  • Reply Joling January 9, 2018 at 10:55 am

    What a great post and thanks for sharing the tips!
    I heard some bloggers also mentioned that Pinterest is a great way to increase blog traffic.
    Need to learn more about it!

    xo, Joling
    lovejoling.com

  • Reply Neha Gandhi January 9, 2018 at 9:36 am

    Thanks for sharing these useful tips. Have a great week.
    Neha
    LovePlayingDressup

  • Reply Neha Gandhi January 9, 2018 at 9:35 am

    Thanx for sharing these tips. they are indeed very useful.

  • Reply Laura January 9, 2018 at 7:15 am

    It’s good to know what pinning system you used and are considering switching to. I haven’t tried those yet and have considered it. I haven’t tried promoting my pins either. I tried with facebook and wasn’t impressed at all. I’m glad you think it is worthwhile sometimes!

  • Reply Mica January 9, 2018 at 5:56 am

    I don’t use pinterest at all, but bloggers all rave about it. I just don’t have enough time to add on another task to blogging, haha. I guess if you do it well and get good results like this then it’s worth finding the time!

    Hope that the first week of 2018 went well for you and that this week is off to a good start too!

    Away From The Blue Blog

  • Reply Jane Fitfabfun January 9, 2018 at 1:17 am

    Thank you so much for these great tips! I need to get better with Pinterest!
    xo, Jane
    http://www.fitfabfunmom.com

  • Reply Jackie January 9, 2018 at 12:23 am

    Happy Monday! These are great tips Amy Ann. I’ve just been reading about Pinterest and how I’ve been using it so wrong. And it totally makes sense to treat like a search engine and not another social media platform. I’m curious which course from Perform on Pinterest did you take? I was just looking at taking a course from an ad I saw… wondering if maybe Perform on Pinterest is a better option. I’ve also just started creating a few pins using Canva. Thanks for sharing!

    xo, Jackie
    stylemydreams.com

  • Reply Shveta Sontakey January 8, 2018 at 10:47 pm

    I’ve been meaning to utilize pinterest to increase my traffic! I love using it so much myself but I’ve always been too lazy to pin my own content with descriptions! Your post has given me the motivation to finally start doing this, these tips were very helpful! <3

    http://www.SHVETA.com

  • Reply Mercy January 8, 2018 at 9:47 pm

    I actually abandoned my Pinterest account thinking it’s another social media that will waste my time for less benefits. Nice to know about these facts from you, thanks for sharing.
    http://www.busyandfab.com

  • Reply Shannon Jenkins January 8, 2018 at 8:00 pm

    So many great tips! I have been trying to get better with Pinterest! I have been think about trying to promote a post! Ill have to try it now

  • Reply Sarah M January 8, 2018 at 6:26 pm

    Hello,

    Oh, lovely !

    Sarah, http://www.sarahmodeee.fr

  • Reply beautygirl24 January 8, 2018 at 5:17 pm

    I’ve thought about taking a pinterest seminar but wondered if it would be a waste of time and money. I guess it’s not! I love these tips and could definitely benefit from them. I would love overall blog engagement, just not sure where to begin! You’d think after blogging so many years I would have it figured out but I’m clueless LOL

  • Reply Alya Mooro January 8, 2018 at 4:35 pm

    I’ve been wondering the same thing about how to increase my views on Pinterest, I had heard it was super beneficial to so many people so this advice is so helpful! Thanks for pulling what you’ve learned together.

    Alya / moorizzla xx

  • Reply Jessi January 8, 2018 at 4:07 pm

    What a great informative post babe! I definitely agree with you, a lot of people underestimate the power of Pinterest, it’s such a great platform!! I’ve always been a big fan and make an effort to grow my Pinterest as well!

    XO, Jessi
    https://jmalay.com/alessandras-newborn-shoot/

  • Reply lifestyle- tale January 8, 2018 at 3:54 pm

    Wow. That sounds awesome.
    I have a pinterest account but I need to follow your advice. Many thanks for sharing.
    Have a great week .

    Love, Esther
    https://lifestyle-tale.com/lovelace-hotel-a-pop-up-hotel-in-munich/

  • Reply Nevena Krstic January 8, 2018 at 3:37 pm

    Thanks for these tips! And I’m glad it’s working so well for you! 🙂 xx

    http://www.nevenakrstic.blogspot.co.uk

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